Clow, Baack – Integrated Advertising, Promotion and Marketing Communications

Description

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Clow, Baack – Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses.

A Modern Guide to Integrated Marketing Communications

Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

Get Clow Baack – Integrated Advertising Promotion and Marketing Communications download

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

Also available with MyMarketingLab®

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

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Purchase the Clow, Baack – Integrated Advertising, Promotion and Marketing Communications course at the best price at GiOlib. Upon completing your purchase, you will gain access to the downloads page. where you can conveniently retrieve all associated course files. Additionally, we will send you a download notification email to your registered mail.

Unlock your full potential with our Clow, Baack – Integrated Advertising, Promotion and Marketing Communications courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

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