Colour Psychology for Creatives – Fiona Humberstone

Description

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A creative, inspirational and incredibly useful introduction into how to use Colour Psychology to gain a deeper understanding of your brand, communicate more effectively and produce more powerful work.

Colour psychology is one of those fascinating topics that has the power to absolutely transform how you see the world and make sense of things.

I’ve been writing and teaching about the subject for years now and I’ve taught over three hundred international students in London, New York and beyond. So many of you have requested I run this as an online class and so with a few tweaks to suit this new way of learning, I’m thrilled be able to offer this first of three colour psychology online courses. A great refresher for those of you who’ve attended a live class and a brilliant introduction for those who are new to the topic.

So, settle down somewhere comfortable, and let’s prepare to up your colour game!

Gain clarity, focus and momentum.

Colour Psychology is something that every creative business owner should have in their toolkit. It’s absolutely game changing. Gain clarity around your brand, find your focus and gain momentum. Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier. What you learn will give you a deeper understanding of your brand so that you can identify the fonts, colours, illustrative styles and patterns that will work for your business.

Make confident choices.

know your seasons

I’m often asked which ‘season’ a particular image or pattern is. This class is designed to give you a comprehensive understanding of the seasonal personalities and how they translate through to the design elements that will enable your brand to communicate with intention. Through a series of interactive (offline) exercises and narrated presentations you’ll gain a thorough understanding of how the seasonal personalities work and how to use them to your advantage within your own business.

Use colour to communicate more powerfully.

This creative and inspirational class will enable you to:

• Understand the nuts and bolts of colour psychology and make it work more effortlessly for you.
• Trust your instincts when making design choices and understand the ‘why’ behind your gut feelings.
• Create an emotional connection with your audience and grow your business.
• Gain a deeper insight into your brand and communicate with clarity and confidence.

A game-changing philosophy for creatives

Ideal for…

Creative entrepreneurs

Gain clarity around your creative style, find your focus and gain momentum.

Marketers

Unlock the potential within your clients’ brands, be more discerning with your content, stand out and create traction.

Design professionals

Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier.

Course curriculum

1. Welcome and Getting Focused

• Hello from Fiona
• Aims for this course
• Getting the most out of the experience
• The game-changing nature of colour psychology
• My own experience with colour psychology
• Colour Psychology in Action
• Word to the wise: following your intuition​​
• Tools for inspiration
• Tools for Inspiration: Resources

2. The Seasonal Personalities

• Introducing the Seasonal Personalities
• The Spring Personality
• The Summer Personality
• The Autumn Personality
• The Winter Personality
• A Fun Quiz to test your understanding
• Challenge: creating visual prompts for each season
• My take on the Seasonal Personalities Challenge

3.  Brand Foundations

• Video: Brand Foundations
• Establishing your Brand Foundations: a downloadable workbook

4.  Discovering the Seasonal Personality for Your Business

• How I Define a Clients’ Seasonal Personality
• The Seasonal Personality Checklist
• Word to the Wise: One Brand, Or Many?
• Word to the Wise: You, Or The Business?
• Deciding What Really Matters: A Case Study
• Word to the Wise: Combining Seasons
• Combining Seasons: A Practical Case Study from The Brand Stylist

5.  Making Colour Work for your Brand

• How to put together a colour palette
• The Colours and Their Meanings
• Workbook: Selecting the right colours for your unique brand
• The colours through the seasons
• Download: The Colours through the Seasons
• Word to the wise: Using black

6.  Translating the seasonal personalities into design

• Bringing your seasonal personality to life
• Translating your seasonal personality to tangible design elements
• Bonus Download: Translating the seasonal personalities to design
• Gray’s Dairy: A Case Study
• Type through the seasons
• Seasonal Photography Styles
• Pattern and Illustrative Styles
• Textures and backdrops: picking those that will best support your brand message
• The Design Styles Challenge
• My take on the Design Styles Challenge

7.  And to the Future

• A Final Word from Fiona
• Word to the wise: Keeping this in perspective
• Word to the wise: using colour psychology productively
• Your Inspirational Takeaways
• Recommended Colour Resources

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Unlock your full potential with our Colour Psychology for Creatives – Fiona Humberstone courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

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