eCommerce Marketing Mastery

Description

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At Last, You'll Have A Step-By-Step Process & All The Tools You Need to…

Make More Sales & Profit From Your Ecommerce Store

(HINT: The process looks something like this…)

Every day, more and more people are shopping online.

According to research from eMarketer, ecommerce sales nearly doubled from 2008 to 2014…

And they're on pace to nearly double again by 2019.

With more people shopping online, there are fewer people shopping in stores…as you can see in this chart from the Wall Street Journal:

The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.

…even if you already have a profitable physical store.

And if you're a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.

Here's the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce.It's getting harder and harder to stand out from the noise.

"Mediocre marketing" just won't cut it.

And that's exactly why we can make this claim…

FACT: Companies Need Ecommerce Marketing Specialists

(…Who Actually Know What They're Doing)

What's the one thing that separates a successful ecommerce company…

…from an unsuccessful one?

Of course it's important to offer high-quality products and provide top-notch customer service.

But those things—by themselves—aren't enough.

After all, you could offer the best product in the world…

But if nobody knows it exists…

If nobody knows how great it is…

Then nobody is going to buy your amazing product.

That's why the #1 thing that separates successful ecommerce stores from unsuccessful ones is great marketing.

In your gut, you probably know this is true.

Knowing exactly how to get your products in front of the right people… Persuading those people to buy… And maximizing the value of each and every transaction…

(Over and over again…)

…is the key to ecommerce success.

That's why we created the Ecommerce Marketing Masterclass & Certification program.

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

You'll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.

What You'll Learn In This Course

The Architecture Of A Successful Ecommerce Store

Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services

Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You'll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System

Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email Automation

Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a "discount ladder" to maximize sales & revenue.

Ecommerce Mastery Course Details

In this 4-hour course you'll learn everything you need to know about how to make more sales and profit from your ecommerce store

Module 1:

The Ecommerce Ecosystem

• Lesson 1 – What to Expect From This Course
• Lesson 2 – The State of Ecommerce
• Lesson 3 – Mobile Commerce: We've Gone Touch
• Lesson 4 – Understanding the Ecommerce Ecosystem
• Lesson 5 – Technology Stack: Ecommerce Platform
• Lesson 6 – Switching Ecommerce Platforms
• Lesson 7 – Technology Stack: Email Service Providers
• Lesson 8 – Technology Stack: Help Desk
• Lesson 9 – Technology Stack: Live Chat, Video and Other
• Lesson 10 – Analytics & Tracking
• Lesson 11 – Your Mission, Story & Purpose

Module 2:

Core Store Architecture

• Lesson 1 – What is the Core Store Architecture?
• Lesson 2 – Key Content Assets
• Lesson 3 – More Information Pages
• Lesson 4 – The Post-Opt-In Thank You Video
• Lesson 5 – The Home Page
• Lesson 6 – A Deep Dive On More Information Pages

Module 3:

Get More From Your Store

• Lesson 1 – How to Get More From Your Store
• Lesson 2 – Proven Winners: Header
• Lesson 3 – Proven Winners: Footer
• Lesson 4 – Proven Winners: Home Page
• Lesson 5 – Proven Winners: Category/Store Pages
• Lesson 6 – Proven Winners: Product Details
• Lesson 7 – Proven Winners: Shopping Cart & Checkout
• Lesson 8 – 3rd Party Applications & Plugins
• Lesson 9 – Social Selling

Module 4:

Email Automation Sequences

• Lesson 1 – What Are Email Automation Sequences?
• Lesson 2 – The Pre-Purchase Email Sequence
• Lesson 3 – The Cart Abandonment Email Sequence
• Lesson 4 – The Post Purchase Email Sequence (Part 1)
• Lesson 5 – The Post Purchase Email Sequence (Part 2)
• Lesson 6 – Refining Your Customer Service
• Lesson 7 – Adding Package Inserts

Module 5:

Content Amplification & List Nurturing

• Lesson 1 – What is Content Amplification & List Nurture?
• Lesson 2 – Creating Content for Amplification
• Lesson 3 – Content Optimization
• Lesson 4 – Syndicating Content
• Lesson 5 – Content Optimization
• Lesson 6 – Creating Content Engagement

What You'll Get:

When you enroll today, you'll receive instant access to:

• The Ecommerce Marketing Mastery Course
• 5 Core Modules
• 40 Video Lessons
• 7 Handouts (5 worksheets and 2 flowcharts)
• 5 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Certified Ecommerce Marketing Specialist

Course Details:

• Tuition: $995
• Level: Intermediate/Advanced
• Setting: Online/Virtual
• Course Length: 4 Hours
• Expected Completion Time: 3 – 7 Days

How It Works

TAKE THE COURSE

The course is an 8 hour intensive training, with 22 lessons, 6 quizzes, & a final exam.

PASS THE TEST

70% or better is required to pass the exam. You have 3 attempts to pass.

DISPLAY YOUR BADGE

You'll get a digital badge to share on your social channels & a printable certificate for framing.

ECOMMERCE MARKETING MASTERY CLASS (PLUS CERTIFICATION)

Ecommerce Marketing Mastery Class

• 5 Core Modules
• 40 Video Lessons
• 7 Handouts
• 5 Review Quizzes

Ecommerce Marketing Specialist Certification

• Certification Exam
• Displayable Badge
• Printable Certificate
• Status as an Ecommerce Marketing Specialist

Who Should Get Certified

Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.

Founders & CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why Should You Get Certified?

If you're an individual…

…this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a "ecommerce marketing expert," you'll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you're receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we're pretty good at this stuff!)

And we held nothing back.

Get eCommerce Marketing Mastery – Ezra Firestone [Digital Marketer], only price $31

So, if you want to:

• Enhance your career (or start a new one)
• Learn the latest and greatest tactics (that actually work)
• Expand your skill set, distance yourself from the competition, and jump to a higher pay grade…

…this course and certification is for you.

If you're a business owner…

…maybe you don't need the certification.

But what about your team? Do you know for a fact that they're up to speed on all the latest and greatest ecommerce marketing strategies?

If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.

Also, there's no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I'd take it anyway just to make sure you're fully grasping all the concepts.)

Oh yeah, and if you're an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you're already doing.

Either way, if you expect the best for your company, then this course and certification is for you.

Get eCommerce Marketing Mastery – Ezra Firestone [Digital Marketer], only price $31

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Unlock your full potential with our eCommerce Marketing Mastery courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

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