George Bryant – Master Transformational Email Marketing

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George Bryant – Master Transformational Email Marketing

MY NAME IS
GEORGE BRYANT

Husband. Father. And I’ve consulted some of the biggest brands in the world that you’ve definitely heard of.

I know… I get it… I understand why you would think email is dead:

Open rates are declining all the time…
Email campaigns are falling flat again and again…
Those emails you’ve been working so hard to create aren’t even being seen…

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(Not to mention how writing those emails is torturous these days – that blinking cursor taunting you.)

“What’s the point in even writing emails anymore?” you keep asking yourself…

They’re useless. Pointless. Frustrating. Annoying.

When your own inbox is filled with email after email of sh*t you don’t even care about, and you’re deleting emails faster than they come in because you can’t even remember how, when, or why you subscribed to that brand in the first place…

Why would you spend your time doing the same?

Adding to the noise…

Taking up space in someone else’s inbox…

Trying to provide value when it never even gets seen anyways…

All evidence that email is useless, right?

Sure… if you’re focusing on transactional conversations with your customers.

When the only reason we email our customers is to remind them of another reason they should hand over their credit card, without giving them any reason to think we actually care about their success using our product… we’re working with a broken system to begin with.

But when you understand that you have the choice to change the way you enter into relationships with your customers…

When you understand that you can shine your light into the world and create two-way, value based, relationships with your customers…

When you start seeing the whole concept of marketing differently…
George Bryant at Brand Builder summit

Then it makes complete sense that email, used the right way, can be the most lucrative piece of real estate in your business.

You own it, you control it, and through it you have the opportunity to speak directly to the human on the other side of the relationship.

When you start to see it that way, it makes sense that email is actually the backbone of the customer journey.

So email isn’t dead, you just need to revive the way you’re using it.
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The way I teach email is the same way I’ve taught everything else: a tool to create two-way, value based, relationships.

It means showing up in your customers’ inbox just to be there and help them achieve a small win BEFORE they’ve even given you their credit card information…

It means showing up once they’ve invested in your brand to share your gratitude for them, give them more support before they use your product, and set them up for the most successful experience with your brand…

It means showing up over and over again to help them continue to win, support them in their journey, and hold them accountable in achieving success and not just to ask for more of their money…

It means prioritizing their goals over your agenda.

Crazy. I know.

Especially when all we’re taught about email is to utilize it to send a reminder after someone has already purchased your product…

and only to remind them of the money they just spent…

And then disappear…

Even if they need help… especially if they might need help

(They’ll contact us if they need help…right?)

And then we just show up unannounced in their inbox… asking for more of their money.
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It even sounds insane! No wonder it doesn’t work! It’s the perfect recipe to burning bridges and becoming an efficient relationship destroying machine.

And I KNOW that’s not how you want to be in relationship with your customers…

I know that’s what you’ve been taught to do, because that’s how email has been utilized for a long time.

But I know you’re here because you want to create relationships with your customers that are respectful of the human on the other end…

And you know there has to be a way to use email differently…

Where you can be in relationships with your customers and talk to them, not at them.

And there is.

It’s why I can send an email to a list of 66K and get a 71% open rate
Email
Say No More. I’m Ready to Join!

It’s also why I can launch a brand and do $140K in the same day.

And it’s how all of my students build successful relationships with customers.

Email, used with structure and purpose, is the single most powerful driver and the key to your success.

It’s the difference between emails that piss off your customers and those that make them better than when they found you.
How Do I Pull That Off?

With the structured and purposeful use of every single piece of communication that guides and trains my customers to know what to expect, when to expect it, and what to do every time I email them.

It’s a framework on the back end that creates consistency at the front.

The end result?

Open rates that go through the roof.
A reliable lifeline to your customers.
Conversations with the people who matter most to your business
The ability to train your customers with what to expect from you and then over deliver on massive value that actually lands in their inbox, is opened, and is highly transformational.
Brand loyalty, return transactions, and community for life.

It’s the single most important and effective tool when used right, but it’s also just the beginning of what you can create and accomplish for your business.

Are you ready to bring your email marketing back to life?

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Unlock your full potential with our George Bryant – Master Transformational Email Marketing courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

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