Gil Ortega – Lead Generation School

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Gil Ortega – Lead Generation School

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Former-CEO of a Major Lead Generation Company Spills the Beans…
“Discover The Secret Methods of
Lead Generation Companies”
It’s Like Owning The Plan For a
Multi-Million Dollar Lead Company
Find out how Gil started with a $50 web site, then generated & sold over $30 million worth of leads without owning a list, and without using SEO, PPC or Jvs.
See the real CPA game from a Super Advertiser’s perspective, Gil is NOT a Super Affiliate and kinda sucks at driving traffic. Gil has been doing large CPA campaigns for 10+ years and has been the person hiring Super Affiliates.
See all the software he uses to manage his lead empire including his Blueprint for Massive Lead Generation.
Discover Gil’s Internet media buying secrets  – You don’t really need a list to make a fortune.
See how Gil uses performance based CPA strategies to dominate local markets.
This is by far the easiest method of gaining local business accounts.
Get his time-tested system for massive lead generation campaigns.
This is so push button simple, even total newbies can do it.
GIL ORTEGA’S
How to Start & Operate
a Lead Company
Home Study Course
How to Start & Operate a Lead Company INCLUDES:
• The 2009 How to Start & Operate a Lead Company
• 15 Hours of Video Training on How to Start & Operate a Lead Company;
• Lead Generation Basics;
• 101 Fundamentals;
• Legal issues dealing with IOs;
• Lead Management;
• Quality is king – How to make leads better;
• Technology;
• Researching Your Media Buys & Predictive Modeling;
• Using Research and Analytics Across Marketing Channels, Ad Networks, and CPA Networks; Finding Super Affiliates;
• CPA industry experts;
• Creating Offers;
• Working with clients – OPM;
• Telephony Live Transfers and Call Centers;
• Web to phone strategies and technology;
• Landing Page Optimization;
• Testing strategies;
• Technologies, and leaders;
• How to research where every web site gets their traffic;
• How to make any sales department operate like a profitable lead generation company;
• Top players in the lead gen industry and how to get them to help you generate leads.
You get ALL the tools I used to build a massive lead company.
1. My complete Rolodex of every lead company, marketing technology, and ad network you should know –  over 400 companies
2. Internet media buying LeadSchool101 – $97
3. Lead Generation Marketing Automation How To Guide (27 pgs)
4. Implementing a Marketing Automation Solution How-to Guide (10 pgs)
5. Example of an Advertiser Insertion Order (IO) Agreement with Terms & Conditions
6. Example of a Publisher Insertion Order (IO) Agreement with Terms & Conditions
7. Cost Per Action CPA Calculator Excel Worksheet
8. Return on Ad Spend Calculator Excel Worksheet
9. Email Marketing Calculator Excel Worksheet
10. Feature Advantage Benefit Tool – helps you analyze your product/service offering to create a matrix of features, advantages, and benefits that can be used to facilitate selling.
11. Advertising ROI Calculator Excel Worksheet
12. Email Marketing Vendor Evaluation Matrix Excel Worksheet – Industry Leader Contact Database
13. Marketing Automation Vendors Matrix Excel Worksheet  – Industry Leader Contact Database
14. Qualified Lead Definition Tool-This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead
15. Lead Scoring Index Tool-This tool is designed to help you analyze leads, and identify strong prospects
16. SPIN Selling Questions Tool-The purpose of this tool is to facilitate the development of sales probing questions following the SPIN Selling methodology
17. Web Audit Report Tool – The purpose of this tool is to report on the results from a preliminary website effectiveness audit
18. Website Design Budget Tool – Line item everything it costs to build a website
19. My Direct Mail Marketing Database in Excel -Industry Leader Contact Database
20. My Media Relations Database in Excel- Industry Leader Contact Database

“Discover The Secret Methods of Lead Generation Companies”
It’s Like Owning The Plan For a Multi-Million Dollar Lead Company

– Find out how Gil started with a $50 web site, then generated & sold over $30 million worth of leads without owning a list, and without using SEO, PPC or Jvs.

– See the real CPA game from a Super Advertiser’s perspective, Gil is NOT a Super Affiliate and kinda sucks at driving traffic. Gil has been doing large CPA campaigns for 10+ years and has been the person hiring Super Affiliates.

– See all the software he uses to manage his lead empire including his Blueprint for Massive Lead Generation.

– Discover Gil’s Internet media buying secrets  – You don’t really need a list to make a fortune.

– See how Gil uses performance based CPA strategies to dominate local markets.
This is by far the easiest method of gaining local business accounts.

– Get his time-tested system for massive lead generation campaigns.
This is so push button simple, even total newbies can do it.

GIL ORTEGA’S 
How to Start & Operate 
a Lead Company 
Home Study Course How to Start & Operate a Lead Company INCLUDES:

–    The 2009 How to Start & Operate a Lead Company
–    15 Hours of Video Training on How to Start & Operate a Lead Company;
–    Lead Generation Basics;
–    101 Fundamentals;
–    Legal issues dealing with IOs;
–    Lead Management;
–    Quality is king – How to make leads better;
–    Technology;
–    Researching Your Media Buys & Predictive Modeling;
–    Using Research and Analytics Across Marketing Channels, Ad Networks, and CPA Networks; Finding Super Affiliates;
–    CPA industry experts;
–    Creating Offers;
–    Working with clients – OPM;
–    Telephony Live Transfers and Call Centers;
–    Web to phone strategies and technology;
–    Landing Page Optimization;
–    Testing strategies;
–    Technologies, and leaders;
–    How to research where every web site gets their traffic;
–    How to make any sales department operate like a profitable lead generation company;
–    Top players in the lead gen industry and how to get them to help you generate leads.

You get ALL the tools I used to build a massive lead company.

–    My complete Rolodex of every lead company, marketing technology, and ad network you should know –  over 400 companies
–    Internet media buying LeadSchool101 – $97
–    Lead Generation Marketing Automation How To Guide (27 pgs)
–    Implementing a Marketing Automation Solution How-to Guide (10 pgs)
–    Example of an Advertiser Insertion Order (IO) Agreement with Terms & Conditions
–    Example of a Publisher Insertion Order (IO) Agreement with Terms & Conditions
–    Cost Per Action CPA Calculator Excel Worksheet
–    Return on Ad Spend Calculator Excel Worksheet
–    Email Marketing Calculator Excel Worksheet
–    Feature Advantage Benefit Tool – helps you analyze your product/service offering to create a matrix of features, advantages, and benefits that can be used to facilitate selling.
–    Advertising ROI Calculator Excel Worksheet
–    Email Marketing Vendor Evaluation Matrix Excel Worksheet – Industry Leader Contact Database
–    Marketing Automation Vendors Matrix Excel Worksheet  – Industry Leader Contact Database
–    Qualified Lead Definition Tool-This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead
–    Lead Scoring Index Tool-This tool is designed to help you analyze leads, and identify strong prospects
–    SPIN Selling Questions Tool-The purpose of this tool is to facilitate the development of sales probing questions following the SPIN Selling methodology
–    Web Audit Report Tool – The purpose of this tool is to report on the results from a preliminary website effectiveness audit
–    Website Design Budget Tool – Line item everything it costs to build a website
–    My Direct Mail Marketing Database in Excel -Industry Leader Contact Database
–    My Media Relations Database in Excel- Industry Leader Contact Database

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