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Lannon & Baskin – A Master Class in Brand Planning

Original price was: $42.39.Current price is: $16.20.

The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment.

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Purchase Lannon & Baskin – A Master Class in Brand Planning Course at GiOlib. We actively participate in group buys and are committed to sharing knowledge with a wider audience. What's more, our courses maintain the same quality as the original sale page. You have the option to buy directly from the sale page at the full price (sale page link is provided within the post).

Lannon & Baskin – A Master Class in Brand Planning

Lannon & Baskin - A Master Class in Brand Planning

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.

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The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment.

The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.


Purchase the Lannon & Baskin – A Master Class in Brand Planning course at the best price at GiOlib. Upon completing your purchase, you will gain access to the downloads page. where you can conveniently retrieve all associated course files. Additionally, we will send you a download notification email to your registered mail.

Unlock your full potential with our Lannon & Baskin – A Master Class in Brand Planning courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

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