Mike Hardenbrook – The Cold Email Academy

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Mike Hardenbrook – The Cold Email Academy

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The Cold Email Academy

The Sales System Used to Generate $1.2m In 18 Months

Your Instructor

Mike Hardenbrook

Mike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.

He’s founded several successful startups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.

His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.

He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of Chicago

Course Curriculum

The Cold Email Academy
Welcome to the Cold Email Academy

Getting Started – What You Need To Know Before Starting The First Lesson

Cold Email Academy Cliff Notes

Cold Email Masters Workbook

Software, Tools, & Leads Discount Bonuses (0:34)

Template Scripts, Sequence, and Psychology

Cold Email Bootcamp

How to Take Action with This Course (2:21)

The 4 Core Principles to Build a Sales Machine (3:15)

How to Use Cold Email to Grow Your Business (3:10)

The Cold Email Mentality (2:32)

Who Uses Cold Email Successfully (2:23)

Debunking the Myths (2:38)

Types of Cold Email Campaigns (4:01)

Best Practices with Cold Email

Intro to Targeting with Cold Email (1:54)

Targeting with Cold Email (3:13)

Lets Create Your Perfect Prospect (4:00)

Customer Persona Worksheet

Customer In Context by Steve Blank

DIY Prospecting (Like a Boss)

Intro to Prospecting Like a Boss (1:15)

DIY Prospecting Benefits and Drawbacks (3:47)

Purchasing Leads: Benefits and Drawbacks (3:16)

DIY Prospecting Built to Scale (2:02)

Types of Emails We Want (2:18)

Prospecting Apps and Extensions (8:28)

Prospecting Google, Linkedin, Directories, and Forums (6:36)

Prospecting Competitors, Angellist, Product Hunt, and Twitter (9:17)

Super Fast with Linkedin (4:09)

Turning Directories into Emails (3:50)

Targeting Based on Software (1:40)

The Twitter Hack (4:19)

My Secret Source (3:45)

Scrubbing Your Data (1:50)

Scale Wining Sources with Outsourcers (6:29)

Instructions for Organizing Data Sources (2:13)

Purchasing Prospect Leads

Do You Need Any Help? (0:24)

Types of Lead Brokers (3:43)

Calculate Your Estimate ROI (2:33)

Outreach and Working with a Rep (2:07)

Writing Irresistible Cold Emails

Writing Irresistible Cold Emails (1:22)

Defining Your One Thing (0:54)

Content, Length, Spacing, and Punctuation (3:45)

The Connect-the-Dots Formula (3:14)

The Soft Touch Formula (6:08)

3 Levels of Personalization (7:52)

Your Call to Action (1:19)

Quick Hack for Composing Emails (1:24)

Subject Lines that Get Opened (3:55)

The Do’s and Don’ts (3:30)

How to Address Your Recipients (3:05)

Signatures and using PS, BTW and FYI (3:50)

Spot Checking Your Emails (2:22)

Compliance and References (2:44)

Compliance – Can-Spam Resource

Follow-up Sequences that Convert

Follow-up Sequences that Convert (1:59)

How Many Follow-up Emails to Send (2:49)

Is Your Sequence Annoying? (4:02)

Follow-up Sequence Breakdown (9:26)

Sending Cadence (2:44)

Using Humor in Your Follow-ups (2:57)

Delivering Your Email at Scale

Ready to Hit Send!? (1:34)

Sending Emails with a Plan (0:50)

Apps to Send in Bulk (4:06)

GMass Sending Extension (Easy and Inexpensive) (4:06)

Setup Your Email Alias (2:17)

Important Tout Update

Hacks to Bulk Import Your Prospects (3:04)

Formatting Your Templates (3:55)

How to Send Custom Emails in Bulk (3:46)

Setting Up Follow-up Campaigns (2:50)

Typical Open, CTR, and Bounce Rates (2:23)

Setting Up Seed Accounts and Do Not Mail Lists (2:19)

You Did it! Final Thoughts (0:29)

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Sales Page
Archive Page

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