Moran Cerf et al – Consumer Neuroscience

Description

Purchase Moran Cerf et al – Consumer Neuroscience Course at GiOlib. We actively participate in group buys and are committed to sharing knowledge with a wider audience. What's more, our courses maintain the same quality as the original sale page. You have the option to buy directly from the sale page at the full price (sale page link is provided within the post).

Moran Cerf et al – Consumer Neuroscience

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.

Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.

Get Moran Cerf et al – Consumer Neuroscience download

After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain’s reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing.

Contributors
Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

Readmore: http://archive.li/EQXgo 

---

Purchase the Moran Cerf et al – Consumer Neuroscience course at the best price at GiOlib. Upon completing your purchase, you will gain access to the downloads page. where you can conveniently retrieve all associated course files. Additionally, we will send you a download notification email to your registered mail.

Unlock your full potential with our Moran Cerf et al – Consumer Neuroscience courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

Why wait? Take the first step towards greatness by acquiring our Moran Cerf et al – Consumer Neuroscience courses today. We ensure a smooth and secure purchasing experience that guarantees your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, renowned for its robust security measures, offers a secure and dependable payment process. Your sensitive data is encrypted using state-of-the-art technology, ensuring its confidentiality throughout the transaction.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence, knowing that your financial details are protected, allowing you to focus on your learning journey.

Is it secure? to Use of?

• Rest assured, your identity remains completely confidential. We do not share your information with anyone, ensuring the utmost security when you buy the Moran Cerf et al – Consumer Neuroscience course.
• 100% Safe Checkout Privateness coverage
• We employ robust communication and encryption methods to protect sensitive information. All card numbers are encrypted using AES at rest-256, and the transmission of card numbers occurs in a separate hosting environment, without sharing or storing any data.

How Will the Course Be Delivered?

• Upon successful payment for the “Moran Cerf et al – Consumer Neuroscience course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
• If this occurs, kindly be patient. Our technical department will process the link shortly, and you will receive notifications directly via email. Your patience is greatly appreciated.

What Shipping Methods Are Available?

• You will receive a download link in the invoice or in YOUR ACCOUNT.
• The course link is always accessible. Simply log in to your account to download the Moran Cerf et al – Consumer Neuroscience course whenever you need.
• You can study online or download the content for better results, making it accessible from any device. Ensure your system does not go to sleep during the download process..

How Do I Track Order?

• We promptly update the status of your order following your payment. If, after 7 days, there is no download link provided, the system will automatically process a refund..
• We love to hear from you. Please don’t hesitate to email us with any comments, questions and suggestions.