Tim Brown – HBR’s 10 Must Reads on Design Thinking

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Tim Brown – HBR’s 10 Must Reads on Design Thinking

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: Identify customers’ “jobs to be done” and build products people love; Fail small, learn quickly, and win big; Provide the support design-thinking teams need to flourish; Foster a culture of experimentation; Sharpen your own skills as a design thinker; Counteract the biases that perpetuate the status quo and thwart innovation;

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Adopt best practices from design-driven powerhouses. This collection of articles includes “Design Thinking,” by Tom Brown; “Why Design Thinking Works,” by Jeanne M. Liedtka; “The Right Way to Lead Design Thinking,” by Christian Bason and Robert D. Austin; “Design for Action,” by Tim Brown and Roger L. Martin; “The Innovation Catalysts,” by Roger L. Martin; “Know Your Customers’ ‘Jobs to Be Done,'” by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; “Engineering Reverse Innovations,” by Amos Winter and Vijay Govindarajan; “Strategies for Learning from Failure,” by Amy C. Edmondson; “How Indra Nooyi Turned Design Thinking into Strategy,” by Indra Nooyi and Adi Ignatius,” and Reclaim Your Creative Confidence,” by Tom Kelley and David Kelley.

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